Almost half US consumers include vegetarian foods in diet
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According to a US survey 44 % of Americans eat vegetarian foods as part of their daily diet in addition to meat. The survey of 1000 American adults was conducted by the Opinion Research Corporation on behalf of Lightlife Foods, a leading producer of refrigerated vegetarian foods. Whilst the results are encouraging for producers of vegetarian foods, the survey also found that 41% of US consumers say that they still find meatless substitutes and vegetarian products as ‘too weird’.

In general the survey found that Americans are turning away from fad diets and plan to include more natural and vegetarian foods as part of sensible diets that are tasty, convenient and nutritious. Indeed 62% said they would eat foods that are more natural in 2005. One in 4 say they are looking to eat less meat. Of these 38% want to reduce the amount of meat they eat because they were on a high protein/low carbohydrate diet and want more balance for 2005.

For more information about Lightlife Foods visit <http://www.Lightlife.com/>.

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